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My Summer as a Marketing          Intern for DCAC

8/24/2021

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Ever since I had applied to UW-Stout, with a major in Graphic Communications, I became intrigued with marketing. One of the requirements that Stout has for most if not all, majors is to have an internship or co-op before graduating. So, I began my search in the fall/winter of 2020 to hopefully get an opportunity in the summer of 2021. After a while of looking for an internship, I finally came across one that caught my attention right away, and that of course was with Door County Adventure Center. The description of the position sounded very fun and exciting, so I decided to apply. Once interviewed by the Operations Manager, Abbey, I felt confident that this was a position I wanted to take and later did. 
I was one of three other girls who were also hired as a marketing intern. We had our first meeting before the season had begun, where we went over what our roles and responsibilities would be. There were three different locations that each of us got put at and rotated through every month. Everyone was in charge of posting on social media on certain days of the week, mine being Friday and Saturday. In addition, we also had to post every week on Google My Business, which was specified to the location we were at; my days were Monday, Wednesday, and Saturday. It was our job to go out and take pictures and videos of the different adventures and services offered for content to post with those different platforms in mind. We were also given the task of writing a blog once a month, with topics of our choice, but still relating to Door County Adventure Center. All of us did get one day a week specifically for marketing, so we could achieve those goals. Additionally, we all met for a marketing meeting to go over what was working for the company and what we needed to add/work on. For example, we went over poster distribution, contest ideas for customers, holiday graphics, sales and discounts, creating Tik Toks, etc. Each of us put a lot of effort into our position and with that saw quite a bit of improvement within the company’s marketing department. 
The internship overall taught me a lot and gave me hands on experience that I will take with me into future positions. Having the flexibility to create and come up with different marketing strategies for DCAC was definitely a big perk of the role. It was fun to see everyone’s ideas and combine all of our skills, which made working together easy. For future marketing interns at Door County Adventure Center, if you are up for an adventurous summer in a fun and exciting work environment where you get to express your creativity this is the place for you! 

Below are a few projects of my own:

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Lake Michigan & Door County

8/19/2021

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Lake Michigan 

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Lake Michigan is one of the five Great Lakes in the Midwest. Located between Wisconsin and Michigan, it is the second largest of the five by volume. Lake Michigan is about 118 miles wide and 307 miles long. It stretches north past Door County into Upper Michigan.
Popular Door County towns that are along Lake Michigan include Sturgeon Bay, Baileys Harbor, and Rowleys Bay. The southern end of consists of popular midwest cities like Milwaukee and Chicago. Whitefish Dunes State Park and Cave Point County Park are also located along the shoreline of Lake Michigan. 
Door County Adventure Center operates one of their most popular kayak tours on Lake Michigan! The Cave and Dunes Kayak Tour departs from the beach of Whitefish Dunes State Park. Guests paddle to see the caves of Cave Point County Park and sometimes even see a shipwreck! 

Mink River

​DC Adventure Center’s Mink River Eco Kayak Tour departs from Rowleys Bay. The Mink River meets Lake Michigan within the bay of Rowleys Bay. This river is one of the pure estuaries in the area! The kayak tour is a great way to see the wildlife that thrive there! There are also kayak and paddle board rentals located at DC Adventure Center’s Rowleys Bay location available to explore on your own!
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Green Bay 

Green Bay is the portion of Lake Michigan that extends down into northeasternWisconsin. At the southernmost part lies the city of Green Bay and the Fox River. The bay of Green Bay is about 23 miles wide and 118 miles long. The entire Door Peninsula is the barrier between the bay of Green Bay and Lake Michigan. Popular Door County towns that are located along the Green Bay shoreline are Sturgeon Bay, Egg Harbor, Fish Creek, Ephraim, Sister Bay, and Gills Rock.
Door County Adventure Center has a guided Sunset Kayak Tour that departs off of Egg Harbor Beach. This tour explores the waters within Egg Harbor, viewing the sunset from the water. Alongside the kayak tour, DC Adventure Center also offers kayak and paddle board rentals right off of Egg Harbor Beach!
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Door County Adventure Center
4497 Ploor Road, Sturgeon Bay WI 54235
adventures@teamleadership.com
920.746.9539

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  • HOME
  • ADVENTURE PARK
    • Add-On's
  • ZIP LINES
    • Canopy Zip Tour
    • Adventure Zip Tour
  • PACKAGES
    • Kayak & Zip Line Packages
    • Kayak, Zip Line, & Segway Packages
  • BLOG
  • CONTACT